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Social media marketing can be defined as development of marketing strategies utilizing online social networks. It integrates social interaction, technology, content development like articles, images, audio, or video content, etc. It is building of network informally by expressing personal experience, thoughts, and ideas. An enterprise can push valuable content through popular social media networks like Stumble Upon, Digg, Twitter, Facebook, etc. This result in targeted web traffic to a sites. This is widely used for building brand awareness and in reputation management
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