Reputation Management is the method of monitoring a company’s actions and also tracking general opinions about the organization in the Internet. These observations are then utilized to minimize negative comments circulation on the net about the client organization in order to build up positive reputation. Search Engine Reputation Management or SERM techniques can prevent or remove such negative impacts from major search engines.

Online Reputation Pros has developed several strategic initiatives on SERM or ORM (Online Reputation Management) like Preemptive Reputation Management, Brand Reputation Management, Corporate Reputation Management, Personal Reputation Management, etc., which prevent all reputation management disasters.