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What is Pay Per Click?

Pay per click or PPC is an online advertising model utilized by search engines where advertisers bid on relevant keyword phrases for their target market. As a result when a user searches with the keyword the pertinent advertisements are displayed. These advertisements are known as sponsored links/ sponsored ads. Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing are popular examples of popular networks.

Minimum prices per click or costs per click may vary from one search engine to another depending on the competitiveness of the keyword. Popular search terms are costlier than less competitive keywords.

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A medium-sized entrepreneur recently estimated that he has lost $1.5 million in annual sales because of online reputation attacks and wrongful use of his trademark with paid advertising. Will you take the risk?

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