FAQs - Online Reputation Pros

What is Search Engine Optimization?

Tue, 28 Apr 2009 14:16:06 -0500

Search engine optimization (SEO) is the process through which one can improve the quality and volume of web traffic to his or her website with natural (organic/algorithmic) processes. This can be done with utilizing many tool and techniques including targeted keywords, linking, meta tags, etc. SEO can be performed for different kinds of searches like local search, image search, or industry-specific vertical search.

What is Search Engine Marketing?

Tue, 28 Apr 2009 14:17:09 -0500

For Search Engine People, this service primarily refers to the management of Pay Per Click (PPC) campaigns in major search engines (Google, Yahoo, MSN). Search Engine Marketing involves activities like managing paid listings at major search engines, directory submission, blogging, utilizing social networking and social bookmarking, etc. for businesses and individuals.

What is Pay Per Click?

Tue, 28 Apr 2009 14:21:01 -0500

Pay per click or PPC is an online advertising model utilized by search engines where advertisers bid on relevant keyword phrases for their target market. As a result when a user searches with the keyword the pertinent advertisements are displayed. These advertisements are known as sponsored links/ sponsored ads. Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing are popular examples of popular networks.

Minimum prices per click or costs per click may vary from one search engine to another depending on the competitiveness of the keyword. Popular search terms are costlier than less competitive keywords.

What is Social Media Marketing?

Tue, 28 Apr 2009 14:27:50 -0500

Social media marketing can be defined as development of marketing strategies utilizing online social networks. It integrates social interaction, technology, content development like articles, images, audio, or video content, etc. It is building of network informally by expressing personal experience, thoughts, and ideas. An enterprise can push valuable content through popular social media networks like Stumble Upon, Digg, Twitter, Facebook, etc. This result in targeted web traffic to a sites. This is widely used for building brand awareness and in reputation management

What is Reputation Management?

Tue, 28 Apr 2009 14:28:38 -0500

Reputation Management is the method of monitoring a company’s actions and also tracking general opinions about the organization in the Internet. These observations are then utilized to minimize negative comments circulation on the net about the client organization in order to build up positive reputation. Search Engine Reputation Management or SERM techniques can prevent or remove such negative impacts from major search engines.

Online Reputation Pros has developed several strategic initiatives on SERM or ORM (Online Reputation Management) like Preemptive Reputation Management, Brand Reputation Management, Corporate Reputation Management, Personal Reputation Management, etc., which prevent all reputation management disasters.

What is Web Usability?

Tue, 28 Apr 2009 14:47:20 -0500

Web usability can be defined as the process of making websites most easy to use and navigate. The user should be able to use the website intuitively and easily which should not demand any technical or specified skills. The most common approaches are

User friendly presentation of the information and content in a clear and succinct manner
To present correct and obvious options or choices
To remove ambiguity regarding consequences of any action like clicking on confirm/delete/reset.
Prioritizing links on the basis of its use.

What is Authority Building?

Tue, 28 Apr 2009 14:49:44 -0500

Authority building is the process through which enterprises can establish themselves as authorities for the niche market. This can be successfully done by developing authoritative content. If the process can be handled intelligently it results in more sales and lead generation and more free promotion and visibility. It also improves search engine rankings.

What is Engineering Image?

Tue, 28 Apr 2009 14:50:44 -0500

Engineering Image can be defined as planned management and manipulation of ones image (individual or organization) skillfully.

Online Reputation Pros takes up assignments on reputation management that involve developing positive engineered image. We plan and devise strategies to portray our client in a positive and tangible manner that will set them apart from their competitors and will leave a more lasting impression on the viewers’ mind.

We at Online Reputation Pros apply our press relationships, industry experience, effective strategies, and customized programs to engineer our client’s image when they will be perceived with a positive connotation by their end users.

Why you need Reputation Management?

Tue, 28 Apr 2009 14:52:18 -0500

Internet is a free world where everyone is open to put across his or her personal opinion about others. Many of them may have vested interest to tarnish the image of a particular individual or organization.

It has been found that almost 86% of surfers use search engines to collect information. Almost 58% of searches the net everyday and nearly 42% reaches to sites for buying product by reaching through search engines. Owing to the huge popularity online reputation management has become even more important for businesses.

You must have maximum number of positive online references focusing web surfers who may look for your product or services in the search engines.

At Online Reputation Pros we are committed and experienced to skillfully alter the reputation with state-of-the-art technologies for visible and tangible results. We have the ability and talent to utilize our public relations network to influence the online community with positive remarks that help in developing positive image and reputation for our clients.

What would the cost of your service?

Tue, 28 Apr 2009 14:53:56 -0500

Like every individual, every product and services are unique. We at Online Reputation Pros develop customized plans for our clients after carefully tracking its online status and how much time it would need to rectify it. Please call us now for the consultation and a free quote today!